GraySquare Shares with Lindsey Dykoff


Lindsey Dykoff – Account Executive

I recently started working here at GraySquare and immediately started learning new skills that are not only valuable in our line of business but also transferable to real life. I quickly started to see my growth and understand my potential along with my opportunities. As adults, we have been conditioned to settle for what we get; to limit ourselves because we don’t believe in our full potential. It is important to know what we want out of life and to set goals to accomplish this. Talking about goals is one of my favorite parts of working here at GraySquare. We are very goal oriented with everything we do. At any point in time, we need to know our short-term and long-term goals. For me, this was difficult. I never thought about what I wanted out of life and from my career. I was taught to go to college and get a job to make money to support myself. Figuring out my dreams and aspirations, along with setting goals to achieve this is really exciting for me.


Here’s how it works:


One of the keys is to set goals that motivate you. Make sure these goals are important to you and find value in achieving them. If you have little interest in the outcome, or your goals are irrelevant, there is a slim chance you will actually achieve them. While motivation is the first step, knowing how to set goals begins the journey. It’s much more than saying you want something to happen. At GraySquare, we follow SMART goals. These are goals that are specific, measurable, attainable, revisable, and time-based. Your goals need clarity but also be realistic within your means at the moment. They need a hard deadline to allow you to track your progress along the way. By setting SMART goals, you are more inclined to reach your full potential and enjoy the satisfaction that comes when you achieve what you aimed to do. I’ve started to find success in my job and in my personal life by setting small goals and rewarding myself when I reach them.


So I challenge you: Evaluate yourself and find what motivates you; set goals and rewards for when you achieve them. You will find that you are capable of more than you think.